M a r k e t N e w s

Baskin-Robbins to launch in SA

Posted on : Wednesday , 7th December 2016

 South Africans need to have something special to look forward to this summer - and ice cream fans will welcome the arrival of the world’s largest chain of ice cream specialty shops, Baskin-Robbins.

South African franchise holder, Grand Foods, has announced that the official launch will take place on Friday, 9 December at 11am at the Canal Walk Shopping Centre in Cape Town.

According to Euromonitor the volume consumption of ice cream in South Africa was sitting at 59.5 million kilograms in 2014, and is projected to maintain a moderate growth forecast - the perfect climate for a new ice cream brand able to offer something different to locals.

With over 70 years of experience, the brand has become a global leader in premium ice cream, customised ice cream cakes and a full range of beverages.

Sean Dearham, chief operating officer of Baskin-Robbins South Africa, says that the demand for artisanal ice cream and a variety of flavours is on the rise in our local market.

“With a library of over 1 300 different flavours to choose from, our brand is able to differentiate itself from competitors. Baskin-Robbins is best known globally for its ‘31 flavours’ - a different flavour for each day of the month," he says.

"South Africans can always look forward to something exciting at our ice cream shops and with the help of our famous ‘Pink Spoon’, guests can sample all 31 flavours until they find the flavour that makes them happiest.”

Under the Grand Foods banner, Baskin-Robbins South Africa will become the 51st country to join the family and will continue to drive the key brand value of remaining a neighbourhood-focused ice cream shop.

Rozanna Kader, marketing and communications executive at Grand Foods says it’s this value that influenced the launch campaign. “It’s all about visiting local hangouts in Cape Town where people find happiness and can amplify the emotion by sharing some delicious Baskin-Robbins ice cream. Follow our social media platforms to find out more and find your happy place.”

Source : http://www.foodstuffsa.co.za/
-->
Featured Companies
  • Fasa | Packaging machinery and solutions
  • /
  • PRODAL 94 SRL
  • ME GUSTA

Complete List  

Advertisers in previous issue:

  • Rich Holding International is a China based international trading company with an expertise in food industry.
  • Complete processing lines for Food Industry.
  • Packing Materials & Machines, Packing Materials & Machines manufacturer.
  • We Can Help You Find the Right customers for our Equipment, chemicals, ingredients, Packaging 7 Services in Africa.
  • Ideo Tecnica, a company specialized in machinery for the confectionery industry and especially chocolate
  • Ulker Group started its adventure with 75 tons of biscuit production in its first year, 64 years ago.
  • We are a prominent packaging company based at industrial heart of Ahmedabad city.
  • Delta Food produces tomato paste and milk powder in different packaging and in different concentration.
  • MAYORA Group has grown to become one of the recognized names in the Fast Moving Consumer Goods Industry.
  • VAPA Burners established in 1960, is the pioneer in manufacturing gas fired infrared burners in Lebanon.
  • Magazine
  • This journal goes to producers, buyers, traders and carriers dealing with the food industry products from Ukraine, and neighbor and foreign countries.
  • Supermarket Shelving,Freezers,Chillers;Trolleys;Weiching Scales;Cash Registers Labelling Machines;etc.
  • Symega is a reliable producer of food ingredients and has supplied to many of the finest food processors in different parts of the world.
  • OASIS is a subsidiary of OASIS International. The OASIS brand is the recognized worldwide leader in the design and manufacture of bottled and pressure water coolers.
  • El-Eman company provides a new source of specialized products of the highest standard of quality.
  • The company was established since 1976Group of Companies, one of Ghazi and OlayanThe company is located in the schwing and this region is very rich in fruit trees of all varieties because of its mild climate
  • Alexform is the leading manufacturer of cold rolled steel profiles, offering both quality products and reliable service to its customers via the most advanced production facilities in Egypt.
  • MM Vitaoils is a world leader in downstream palm oil industry with full range of packaging.
  • Manufacturing of ice cream cones, sugar cones. Soft serve ice cream powder mix.
  • Richfield Industries is a part of one of the fastest growing industrial and services conglomerate with projected turnover of Rs.1000 crore.
  • Veendeep Oiltek is one of India
  • Sonarome has supplied customers with quality flavours and fragrances.
  • Afronutri Ltd is an intermediary supplier of end consumer baby food products selling directly to retails and wholesalers as well as hospitals and pharmacies.
  • Gateway to Global Food B2B Marketplace

Home | About Afrotrade | Advertise With Us | Trade Events | Contact Us | Link to us | Terms |  Follow us on : Facebook
Afrotrade International Marketing, Tel: +971-50-6285684
© 1998-2025 Afrotrade