M a r k e t N e w s

Tanzania's Bakhresa Group Rebranded Its Azam Wheat Flour Into Multipurpose Flour To Boost Market Penetration

Posted on : Tuesday , 8th October 2019

The Corporate Affairs Director at Bakhresa Group, Mr Hussein Sufian, said that the rebranding coupled with the expansive production capacity of 2,750 tonnes per day, guarantees sufficient wheat products for the domestic market and surplus to be exported to the regional markets.

 
The group operates one of the largest flour mills in Tanzania and exports its wheat flour other markets.
 
The company has a strong presence in 11 countries and various industries established in nine countries of the SADC region with Democratic Republic of Congo (DRC), as one of the major markets.
 
Other countries include Botswana, Lesotho, Swaziland, Namibia, Zambia, Zimbabwe, Mozambique, South Africa, Malawi, Angola and Comoro.
 
The move is part of the company’s strategy to expand into the Southern African Development Community (SADC) market and curb unlawful copying of Azam product features.
 
Mr Sufian added that the company also embarked on the rebranding to address unlawful copying of Azam product features and re-bagging.
 
He further continued, “The rebranding is meant to address the problem of some manufacturers making illegal copying of Azam products features particularly the wheat flour packaging materials for their products.”
 
He also noted that the rebranding into multipurpose wheat flour is the company’s creativity adding that the brand is unique to the company even in the wider SADC market.
 
The Group took steps to protect the AZAM trademark in 1999, as it began expanding its product line entering overseas markets.
 
Awadh Bakhresa, founder of the Bakhresa Group explains that the brand value has real economic implications as AZAM is so well known enabling the company to launch new products in an economical and efficient way.
 
Apart from flour, the groups portfolio covers bakery and confectionery, packaging, bottled water, juice, energy drinks and dairy sectors.

Source : newzmart
-->
Featured Companies
  • Fasa | Packaging machinery and solutions
  • /
  • Rasna soft drink and beverages
  • TITAN Containers A/S

Complete List  

Advertisers in previous issue:

  • Immediately following WWII, Pan American World Airways had a vision of mass civilian international business and leisure air travel and so began trailblazing its way across the skies of the Americas, Europe, Africa, Asia and the Middle East. Thus came
  • Postharvest international directory of suppliers. Equipments, materials & services. Fruits, vegetable & ornamentals.
  • Delta Food produces tomato paste and milk powder in different packaging and in different concentration.
  • Veendeep Oiltek is one of India
  • Wide Range of Kitchen Equipments.
  • Supermarket Shelving,Freezers,Chillers;Trolleys;Weiching Scales;Cash Registers Labelling Machines;etc.
  • Ulker Group started its adventure with 75 tons of biscuit production in its first year, 64 years ago.
  • KAP CONES , having built up an unrivalled reputation for exceptional quality, performance & service in printing industry for last over four decades, diversified into producing cone sleeves with   auto rolling mechanism for ice cream cones requirement
  • Sonarome has supplied customers with quality flavours and fragrances.
  •  The company started in 1987 and is today one of the largest privately owned companies supplying containers for a multitude of applications.
  • Complete processing lines for Food Industry.
  • MAYORA Group has grown to become one of the recognized names in the Fast Moving Consumer Goods Industry.
  • The Gulf Union Foods Company is one of the key national companies that have a clear contribution to the food manufacturing sector, especially juices and beverages.
  •  Richfield Industries is a part of one of the fastest growing industrial and services conglomerate with projected turnover of Rs.1000 crore.
  •  More than 30000 food and non-food references delivered anywhere in the world.
  • Ideo Tecnica, a company specialized in machinery for the confectionery industry and especially chocolate
  • Afronutri Ltd is an intermediary supplier of end consumer baby food   products selling directly to retails and wholesalers as well as hospitals and pharmacies.
  • Gateway to Global Food B2B Marketplace
  • MM Vitaoils is a world leader in downstream palm oil industry with full range of packaging.
  •  Sunshine is one of the leading prestigious fast developing firms in the field of Import & Export Company all over the Globe.
  • Manufactures & Suppliers of all Hotel,Restaurant & Bakeries Equipment.
  • El-Eman company provides a new source of specialized products of the highest standard of quality.
  • Dairy Products,Beverages,Ice Creams;etc.
  • The company was established since 1976Group of Companies, one of Ghazi and OlayanThe company is located in the schwing and this region is very rich in fruit trees of all varieties because of its mild climate
  • We Can Help You Find the Right customers for our Equipment, chemicals, ingredients, Packaging 7 Services in Africa.
Afrotrade International Marketing, Tel: +971-50-6285684
© 1998-2020 Afrotrade