M a r k e t N e w s

The New Coffee Park In Ethiopia Will Help To Boost Local Coffee Products

Posted on : Tuesday , 8th October 2019

The planned Coffee Park, which will be built jointly by the Ethiopian and South Korean governments at a cost of 50 million U.S. dollars on 30 hectares of land in Ethiopia's capital Addis Ababa, is likely to "play an vital role towards promoting Ethiopia's coffee to the international community," state-affiliated Fana Broadcasting Corporate (FBC) quoted Hyiru Nuru, market information and control director at the Ethiopian Coffee and Tea Authority.

 
The plan to build 50 million U.S. dollars coffee park is also said to be part of Ethiopia's grand plan to invade the international coffee market through various initiatives.
 
The new coffee park, which will have a coffee museum and coffee market center, as well as various other facilities, will take three years for completion, said Nuru.
 
The Ethiopian government had also revealed a new initiative to establish a national umbrella coffee brand to promote the East African country's share of coffee export in the international market.
 
The ECTA, which has been developing the new umbrella Ethiopian coffee brand, also said that the new government-led initiative would strengthen the current "weak international presence and image" of Ethiopia's major coffee varieties, such as Yirgacheffe, Harrar, and Sidamo coffee.
 
The new national initiative, dubbed "Ethiopian Coffee," mainly aimed to encourage the acceptance of Ethiopia's coffee in the global market, according to the Ethiopian Coffee and Tea Authority.
 
Adugna Debella, ECTA's Director-General,  also stressed that the new initiative would help the East African country to decide and negotiate the price of coffee in the international market.

Source : newzmart
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