M a r k e t N e w s

Tanzanian State-owned NALF Launches New Brand of Alcohol

Posted on : Friday , 4th May 2018

The National Alcohol & Liquor Factory (NALF) has announced the launch of ‘National Vodka’ their newest brand of alcohol. This new range has been long-awaited and has been launched after a whole year of growing speculation. National Vodka hit shelves last month and is now easily available in stores.

 

This new line will be sold in 750ml bottle and will have an alcohol content of 40 percent. It will join a stable of other locally bottled vodka drinks like Black Lion and Abyssinia. The vodka will be packaged in a 0.75 litre bottle and sold for around 100 Br. The bottles will be packed in a box, which can hold one, two, six and 12 bottles at once.

 

 “Although we have a long-term plan, we have planned to initially distribute to specific places such as bigger hotels and supermarkets,” Alem Walday, sales team leader at the Factory told Fortune, adding that the state-enterprise has likewise installed a machine for the production of the vodka.

The company also launched products like Apple and Coke areage last year alongside a line of 15 types of labels. Ranging from 24 to 43 percent alcohol content.

“As many Ethiopians consume beer, there is still a large potential for high revenues, but that requires a good market strategy,” Getie Andualem (PhD), a senior marketing instructor and researcher at the Addis Abeba University (AAU). “With good promotion and competitive pricing that profitability will come.”

 

The state-owned company will also continue to export its products alongside National Vodka abroad in countries like Kenya, South Sudan and Israel.

 

The state enterprise exports its products to Kenya, South Sudan and Israel. It also has plans to begin shipping products to China, the United States and South Africa.

Source : bizmap.com
-->
Featured Companies
  • Fasa | Packaging machinery and solutions
  • /
  • Rasna soft drink and beverages
  • TITAN Containers A/S

Complete List  

Advertisers in previous issue:

  • Symega is a reliable producer of food ingredients and has supplied to many of the finest food processors in different parts of the world.
  • Gateway to Global Food B2B Marketplace
  •  Sunshine is one of the leading prestigious fast developing firms in the field of Import & Export Company all over the Globe.
  • Wide Range of Kitchen Equipments.
  • Dairy Products,Beverages,Ice Creams;etc.
  • This journal goes to producers, buyers, traders and carriers dealing with the food industry products from Ukraine, and neighbor and foreign countries.
  • Wide Range of Food Products.
  • Sonarome has supplied customers with quality flavours and fragrances.
  • VAPA Burners established in 1960, is the pioneer in manufacturing gas fired infrared burners in Lebanon.
  • The Major Food Processing & Packaging Technology Show in Egypt & North Africa
  • MAYORA Group has grown to become one of the recognized names in the Fast Moving Consumer Goods Industry.
  • Dairy Products
  • Immediately following WWII, Pan American World Airways had a vision of mass civilian international business and leisure air travel and so began trailblazing its way across the skies of the Americas, Europe, Africa, Asia and the Middle East. Thus came
  • Hotel and restaurent
  • Ulker Group started its adventure with 75 tons of biscuit production in its first year, 64 years ago.
  • Kitchen Equipment
  • Packing Materials & Machines, Packing  Materials & Machines manufacturer.
  • Manufacturing of ice cream cones, sugar cones. Soft serve ice cream powder mix.
  • Bag Snacks registered since 1987 a constant growth, managing to position itself in Italy just below the major leaders of the sector.
  • Afronutri Ltd is an intermediary supplier of end consumer baby food   products selling directly to retails and wholesalers as well as hospitals and pharmacies.
  •  The company started in 1987 and is today one of the largest privately owned companies supplying containers for a multitude of applications.
  • El-Eman company provides a new source of specialized products of the highest standard of quality.
  •  Richfield Industries is a part of one of the fastest growing industrial and services conglomerate with projected turnover of Rs.1000 crore.
  • Ideo Tecnica, a company specialized in machinery for the confectionery industry and especially chocolate
  • MM Vitaoils is a world leader in downstream palm oil industry with full range of packaging.
Afrotrade International Marketing, Tel: +971-50-6285684
© 1998-2019 Afrotrade