M a r k e t N e w s

Local production of Captain Morgan Rum by EABL

Posted on : Friday , 1st December 2017

East African Breweries Limited (EABL) has begun brewing Captain Morgan Gold at its Ruaraka distillery in Nairobi as it looks to take advantage of the developing business sector of spirits consumers. 

The local brewer, which has up until now been bringing in the rum produced by its parent firm Diageo, is presently creating the top notch spirit in the 250ml bottle at a prescribed retail cost of Sh270. 
Fred Otieno, Kenya Breweries Limited head of development, says they will by June begin producing the 750ml bottle that will retail at Sh800, Sh400 less expensive than the foreign variant of the rum. 
The local brewer has in the previous years seen sales of its beers, for example, Guinness, Pilsner and Tusker plunge while its spirits keep developing by double digits. 
Mr Otieno told the Business Daily in a meeting, “The fact that it is locally produced, using local inputs, means that it will have a slightly different taste than the original." 
"We are seeing a lot of our consumers shifting to mainstream and premium spirits brands. By locally producing a brand such as Captain Morgan, our customers get to enjoy a renowned drink at an accessible price.”
The formula used in the generation of the Captain Morgan variant will one year from now be utilized for local production in EABL's regional markets and ialso in Diageo's subdivisions in West Africa, Mr Otieno included. 
The EABL has improved its innovation to help sales growth, enabling the launch of brands, for example, Kenya Cane Coconut and Tusker Cider. 
Others like Kenya Cane Citrus and a Dublin-based brew called Hop House are in the pipeline. 
The NSE-listed brewer recorded a 6% net profit increase to Sh8.5 billion in the year that ended in June, helped by cost-cutting and marginal sales growth.

Source : bizmap
Featured Companies
  • Fasa | Packaging machinery and solutions
  • /
  • Rasna soft drink and beverages
  • TITAN Containers A/S

Complete List  

Advertisers in previous issue:

  •  More than 30000 food and non-food references delivered anywhere in the world.
  • Postharvest international directory of suppliers. Equipments, materials & services. Fruits, vegetable & ornamentals.
  • The company was established since 1976Group of Companies, one of Ghazi and OlayanThe company is located in the schwing and this region is very rich in fruit trees of all varieties because of its mild climate
  • Industrial Dynamics / filtec has been a leading innovator in the filed of inspection and laser coding equipment
  • Supermarket Shelving,Freezers,Chillers;Trolleys;Weiching Scales;Cash Registers Labelling Machines;etc.
  • The Gulf Union Foods Company is one of the key national companies that have a clear contribution to the food manufacturing sector, especially juices and beverages.
  •  We are a prominent packaging company based at industrial heart of Ahmedabad city.
  • MM Vitaoils is a world leader in downstream palm oil industry with full range of packaging.
  • Bag Snacks registered since 1987 a constant growth, managing to position itself in Italy just below the major leaders of the sector.
  •  Sunshine is one of the leading prestigious fast developing firms in the field of Import & Export Company all over the Globe.
  •  Richfield Industries is a part of one of the fastest growing industrial and services conglomerate with projected turnover of Rs.1000 crore.
  • KAP CONES , having built up an unrivalled reputation for exceptional quality, performance & service in printing industry for last over four decades, diversified into producing cone sleeves with   auto rolling mechanism for ice cream cones requirement
  • Ulker Group started its adventure with 75 tons of biscuit production in its first year, 64 years ago.
  • Afronutri Ltd is an intermediary supplier of end consumer baby food   products selling directly to retails and wholesalers as well as hospitals and pharmacies.
  •  International Exhibition on Food Products, Processing & packaging Machineries and Allied Industries.
  • MAYORA Group has grown to become one of the recognized names in the Fast Moving Consumer Goods Industry.
  • Magazine
  • Symega is a reliable producer of food ingredients and has supplied to many of the finest food processors in different parts of the world.
  • Immediately following WWII, Pan American World Airways had a vision of mass civilian international business and leisure air travel and so began trailblazing its way across the skies of the Americas, Europe, Africa, Asia and the Middle East. Thus came
  • El-Eman company provides a new source of specialized products of the highest standard of quality.
  • AgriTech Analytic
  • We Can Help You Find the Right customers for our Equipment, chemicals, ingredients, Packaging 7 Services in Africa.
  • Kitchen Equipment
  • Dairy Products
  • Manufacturing of ice cream cones, sugar cones. Soft serve ice cream powder mix.
Afrotrade International Marketing, Tel: +971-50-6285684
© 1998-2018 Afrotrade